Editorial Policy
Last updated: October 2026
What we publish
We publish practical paid advertising guides for small business owners and marketers in the United States: how to advertise in each type of business, how to set up tools like Google Ads, Meta Ads, GA4 and Google Tag Manager, and how to make decisions about ad spend. We prefer a few complete guides over many shallow posts.
Sources
Technical tutorials follow the platforms' official documentation (Google, Meta, TikTok), which is cited and linked at the end of each guide. Strategy and industry guides draw on Bernardo Viana's hands-on experience running campaigns. We do not publish market statistics without a source.
How we use AI
We use AI tools to help write the guides, based on a list of topics and guidelines written by Bernardo Viana: plain language, every technical term explained and no invented numbers. Before publishing, each guide goes through automatic checks; drafts with unsourced numbers, drafts that are too short or too close to the original documentation are discarded.
Images
We do not use news agency photos. Cover images are our own illustrations.
No promised results
Everything on Bernardo Viana is educational. The next steps suggest tests and best practices; they are not a guarantee of results for any campaign.
Corrections
Found an error? Contact us. We fix factual mistakes promptly and update the guide's date when we do.