About Bernardo Viana

I explain paid advertising in plain English, for business owners who need ads that actually pay off.

Why this site exists

Most paid ads content is generic, written for big agencies or trying to sell you a course. Here you get straight guides: how to advertise in your type of business and how to set up the tools step by step.

Who's behind it

Bernardo Viana is written by Bernardo Viana. I have worked in paid media since 2019 and with my own clients since 2020: fashion e-commerce, high-end home builders, tech companies and B2B suppliers. Today I also manage international accounts for major brands on Google, Meta, TikTok, Pinterest, Snapchat and Reddit Ads. I am a Meta Certified Media Buying Professional, I studied in Canada and I work fully in English.

How every guide is made

1. It starts from a list of topics that small business owners and marketers in the United States actually search for: paid ads by industry, tool tutorials and strategy questions.
2. Each guide is written with AI assistance, following Bernardo Viana's guidelines: plain language, every technical term explained and no made-up numbers.
3. Technical tutorials follow the platforms' official documentation, always cited at the end of the guide.
4. Every guide ends with a summary of what matters and practical next steps.

Read the full editorial policy for the details.

Disclaimer: Bernardo Viana publishes educational content. Campaign results depend on the business, the budget and the market, so always test before you scale.