Women's fashion · Meta Ads · messaging
10,137
conversations started on WhatsApp with interested shoppers
- Cost per conversation
- R$ 3.13
- Ad spend managed
- R$ 31.7K
Meta Certified Media Buying Professional
More customers, without relying on referrals.
I run your Google and Instagram ads with the same method I use on big-brand accounts. And you talk directly to me.
Free audit: I review your ad account and show you where your money is leaking. No strings attached.
7+ years
managing paid media
Google AdsMeta AdsTikTok AdsYouTube AdsPinterest AdsLinkedIn AdsReddit AdsSnapchat Ads
7+
years in paid media
7
ad platforms: Google, Meta, TikTok and more
US + BR
big-brand accounts in the US, Brazil and beyond
1-on-1
you talk directly to me, never handed off to a junior
For businesses tired of relying on referrals
If you have boosted posts and seen nothing back, or you spend on ads without knowing what returns, the problem is almost never the platform. It is strategy, structure and follow-through.
E-commerce
Online stores in fashion and retail that want to sell nationwide.
Real estate and home builders
Qualified leads for new developments and high-end properties.
Tech and events
Offer validation, product launches and ticket sales.
B2B and local businesses
Clinics, restaurants, home services and suppliers that want to rely less on referrals.
Real results, straight from Ads Manager
Screenshots of my Meta campaigns. Client names are hidden. These campaigns ran in Brazil, so amounts are in Brazilian reais (R$).
Local business
188
WhatsApp conversations at R$ 2.36 each
Lead generation on a landing page
47
website leads at R$ 8.51 on average
Landing page traffic
13,291
landing page views at R$ 0.47 each
I want results like these
Results vary by business, offer and budget.
Full-service paid ads management
01
Strategy and funnel
Before spending a dollar, I define the offer, the audience and the journey: from the first click to the sale or the booked call.
02
Campaign setup and management
I build and run campaigns on Google, Meta, TikTok and other platforms, with the budget where it performs best.
03
Ongoing optimization
I review campaigns every week: I cut what doesn't convert and scale what brings results.
04
Reliable tracking
I set up GA4, Tag Manager, pixels and conversions so you know exactly where every sale comes from.
05
Creative and copy direction
I guide your ads, copy and landing pages based on what the data shows actually works.
06
Clear reporting
Looker Studio dashboards and straight talk: how much you spent, how much came back and what's next.
From first contact to scale, in 4 steps
- 1
Free audit request
You tell me about your business, your goals and what you've already tried.
- 2
Diagnosis
I review your accounts, your site and your competitors to find the waste and the opportunities.
- 3
Plan and launch
I build the campaign structure, the tracking and the first round of creative.
- 4
Optimize and scale
With real data, I adjust every week and increase spend on what pays off.
Hi, I'm Bernardo
I'm from Brazil, I studied in Canada, and since 2019 my work comes down to one thing: making ads turn a real profit.
Along the way I've worked at agencies, served brands in the US, Brazil and abroad, and run campaigns for completely different businesses, from fashion e-commerce and B2B suppliers to high-end home builders, tech companies and events.
That taught me the golden rule of paid ads: there's no one-size-fits-all recipe. The campaign that sells a T-shirt will never be the one that sells a luxury home.
That's why my work doesn't start by pushing buttons in Ads Manager. It starts by understanding your business in depth: who your customer is, what makes them buy and what your real margin is.
I talk to business owners every day, and I know exactly what keeps you up at night:
- The fear of throwing money away on campaigns that don't convert;
- The stress of depending only on word of mouth and referrals;
- The frustration of spending without knowing what's coming back.
My job is to turn the lights on. To give you predictability, showing you in exact numbers what's working. And most importantly: at traditional agencies, your account often ends up with a beginner. Here, the person who plans, executes and looks after your money is me.
Meta Certified Media Buying Professional GA4 Google Tag Manager Looker Studio Business degree
Paid ads guides
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Industry Guides
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Common questions
How much does it cost to hire you? +
It depends on the size of the project, the number of platforms and your ad spend. After the free audit I send you a fixed proposal, with no surprises.
How much should I spend on ads? +
There's no magic number. We start with a budget that fits your cash flow and generates enough data to optimize, then increase it as returns show up.
How soon will I see results? +
You'll get the first readings in the first few weeks. Campaigns usually stabilize after 30 to 60 days of testing and adjustments.
Do you create the ads? +
I lead the creative strategy and write the copy. Photo and video production can come from you, your team or a partner, and I tell you exactly what to shoot.
Do you work with US businesses remotely? +
Yes. I work fully remote, in English, and I'm used to managing US accounts and time zones. We talk by email or video call.
Do paid ads work for any business? +
They work when there's demand, a clear offer and the capacity to serve new customers. In the audit I'll tell you honestly whether it makes sense right now.
Get your free ad audit
Tell me a bit about your business. I'll look at your situation and tell you, with no strings attached, where the best opportunities are.
- 1You fill in the form (it takes 1 minute).
- 2I review your ads, site and competitors.
- 3You get an email with what I found and what I'd do first.